In today’s fast paced world where we want everything to be fast and at our doorstep, getting products from one place to another smoothly has been highly essential. Think about it- when you order something we keep track of where it is and how much time it will take it to be at our place. We feel privileged to have technology and be able to track it.. That level of visibility is no accident—it’s made possible by smart technology. And that’s where supply chain visibility comes into play.
That’s what companies are trying to do with Supply Chain Visibility. And in this blog, we will dive into real-life examples—like how CEVA Logistics and others are using cool tech to make it all happen.
Table of Contents
What is Supply Chain Visibility?
How CEVA Logistics made their Supply Chain Smarter?
The Result?
Smart Gloves?
Using Blockchain to build trust
How tech helped in Medicine Shipments
What about Retail?
Fighting Fake Products in Luxury Fashion?
What’s Ahead?
Final Thoughts
FAQ’s
What is Supply Chain Visibility
Let’s start with the basics. Supply chain visibility simply means to be aware of where your products are at any time like having a GPS tracker on your goods while they move from the factory to your doorstep. With this, businesses can actually track if there are any delays, find quick routes for goods and make sure everything gets delivered on time. It gives them control and helps keep customers satisfied and happy.
Also Read, Maersk Survey: Supply Chain Visibility Leads, AI Ranks Lowest
How CEVA Logistics Made Their Supply Chain Smarter
CEVA Logistics is one of the leading names in the logistics world. They realized for better visibility and control over their operations, they should imply smart supply chain tech to stay on top of everything. Here’s what they did:
1. Everything in One Place
They put all their shipping— under one system— whether it was coming in or going out. This made things way more organized and quick and very less confusing.
2. Real-Time Alerts
CEVA set up alerts that let them know right away if something went wrong or is getting delayed. That way, they could fix problems before they got worse and make every shipment a success.
3. 24/7 Control Centers
For smooth working of operations, they built three main centers called Control Towers that worked around the clock. These places watched over every shipment in real time and helped make fast decisions.
4. Smarter Decisions with Data
They also used dashboards to track costs and how well things were running. This helped them make better decisions faster.
Also Read, GXO Bids $965 Million in Push to Acquire UK Logistics Firm Wincanton
The Result?
CEVA’s supply chain became 90% faster, and they didn’t face any breakdowns even during busy shopping days like Black Friday. Pretty impressive, right?
Smart Gloves?
CEVA is working really ahead among others as they have a partnership with a company called Thread in Motion that provides Smart Gloves that they use in their warehouses. If you are wondering Gloves are such a basic thing, Well No, these are not regular ones-they have tech built in to track where things are and help workers move faster. Because of these gloves, their tracking got super accurate—up to 98%! It’s like giving warehouse workers a superpower.
Using Blockchain to Build Trust
CEVA didn’t stop there. They teamed up with IBM and Maersk to use blockchain—a secure way to share info—to promote better end-to-end supply chain transparency and to foster better relations and trust among partners. Everyone involved could see what was happening in real-time, and no one could change the data without others knowing. This built a lot of trust and reduced confusion. Blockchain keeps a clear, unchangeable record of every step in the process, so everyone knows what’s happening, and no one can secretly change the info.
How Tech Helped Save Medicine Shipments
One of the real time examples : A big pharmaceutical company was losing millions every year because their blood plasma samples kept getting spoiled during transport. They were using old methods like scanning barcodes, which didn’t give real-time updates. So, they often didn’t realize when samples got too warm and had to throw them away or redo tests, which also led to fines.
Then they started using ParkourSC, which tracks everything in real-time—where the plasma is, how long it’s sitting somewhere, and if the temperature’s okay. Now, they can see exactly what’s happening at every step, avoid spoilage, meet FDA rules, and they save a ton of money—getting over 50 times their investment back.
What About Retail?
Retailers like Target are also using smart tech. By using AI and machine learning they have turned their stores into mini warehouses to help with online orders. Now they could easily predict what customers wanted and keep shelves stocked as per the demand.
Fighting Fake Products in Luxury Fashion
For luxury brands it’s essential to protect their brand’s reputation at any cost. They often deal with fake products, which can hurt their image in the market. So, they have now incorporated advanced tech to track products from the factory to the customer.
If anyone tries to sell a fake product with your brand’s name, the system will detect it and that not only helps the brand maintain their image but also keeps customers happy.
What’s Ahead?
Tech is changing the game in logistics and supply chains. From IoT (Internet of Things) devices that show real-time locations to AI tools that predict delays, companies are making their supply chains faster and smarter.
The goal? To make sure that what you order shows up on time, in perfect condition, and without stress.
Final Thoughts
Supply chain visibility sounds like a big term, but it’s really just about keeping an eye on things and making better decisions. Companies like CEVA Logistics are proving that with the right logistics tracking systems, you can now make your supply chain faster, smarter, and efficient.
And as more companies switch old methods with tech, we will all get to enjoy quicker deliveries with less errors, and better service—whether it’s a phone, a pair of your favourite sneakers, or even medicine.
Lading Logistics is also embracing this tech-driven future, helping businesses gain more control and confidence in their shipping operations.
In a world where customers are asking for speed, accuracy, and transparency, having a trustworthy logistics partner that understands the power of technology makes all the difference. And companies that invest in this kind of visibility today are setting themselves up for long-term success tomorrow.
Stay tuned—because the future of shipping is looking really smart!
FAQ’s
1. Explain supply chain visibility, and its importance?
It enables you to track your products anytime and anywhere as they move from one place to another. It helps firms to keep a check for delays, to fix issues quickly, and to make customers happy.
2. How does real-time tracking help businesses?
It gives businesses immediate updates on their shipments. So they can act fast if anything goes wrong like delays or damage and avoid big problems.
3. What are Control Towers in logistics?
They work as mission control centers that monitor all shipments 24/7, helping companies like CEVA Logistics make fast decisions and keep things running smoothly.
4. Can tech like smart gloves and AI really make a difference?
Yes Absolutely! Smart gloves help track products faster and more accurately in warehouses, as AI can predict demand and avoid stock issues.
5. Is this tech only for big companies?
The answer is No. Even small and mid-sized businesses can start using basic tracking tools as all that matters is you take small steps to improve visibility and efficiency.
