Vooma has raised $16.6 million in funding. This includes $13 million in Series A funding led by Craft Ventures and $3.6 million from a seed round led by Index Ventures, along with support from key angel investors.
As the freight market begins to recover from a period of uncertainty, Vooma’s technology is set to help brokers tackle challenges and meet growing demands.
Freight brokers handle tasks like creating quotes, building loads, and managing communications. These processes are time-consuming and often result in mistakes when done manually. With the freight market improving, brokers are under pressure to handle more transactions while keeping operations smooth.
The logistics industry has also been slow to adopt technology, with different systems often disconnected. This creates extra work for brokers and makes it hard to manage everything efficiently.
The company bringing automation to freight brokerage, Vooma has developed AI-powered tools to make freight brokerage faster and easier:
- Vooma Quote: This tool automates email responses and tracks freight opportunities, saving brokers an average of five minutes per quote.
- Vooma Build: By automating 80% of order entries, this tool cuts manual work by up to 10 minutes per load, allowing brokers to handle more business without extra stress.
- Multichannel AI Agent: Vooma’s AI connects with emails, texts, calls, and APIs, linking different systems like Transportation Management Systems (TMS) and communication platforms.
These tools free up brokers’ time, letting them focus on important tasks like building relationships, growing their business, and providing better service.
The SONAR Outbound Tender Reject Index, which measures capacity, shows that conditions are tightening. This shift means brokers need efficient tools like Vooma to stay competitive and provide excellent service.
With this $16.6 million, Vooma plans to grow its team and improve its tools. The company is hiring more engineers, expanding sales and customer support, and working on new features like Vooma Voice, which will make communication even easier.
A major issue in logistics has been the difficulty of integrating technology into a fragmented system. Vooma’s AI-powered tools tackle this problem by bringing together complex logistics knowledge and unstructured communication like emails and calls.
Unlike older technologies that struggled with disconnected systems, Vooma’s tools provide a smooth workflow, helping brokers work faster and with fewer errors.
By leveraging their expertise and resources, Lading Logistics aims to provide efficient and reliable international shipping and logistics solutions for their clients.
