{"id":1407,"date":"2023-12-20T04:33:58","date_gmt":"2023-12-20T04:33:58","guid":{"rendered":"https:\/\/ladingcargo.com\/blog\/?p=1407"},"modified":"2025-01-10T06:51:21","modified_gmt":"2025-01-10T06:51:21","slug":"keeping-drivers-safe-this-holiday-season-and-beyond","status":"publish","type":"post","link":"https:\/\/ladingcargo.com\/blog\/keeping-drivers-safe-this-holiday-season-and-beyond\/","title":{"rendered":"Keeping Drivers Safe This Holiday Season and Beyond"},"content":{"rendered":"<p>The winter holidays usher in the most dangerous driving conditions of the year. With more vehicles on the road, tighter delivery deadlines, and an increase in impaired driving, truck drivers face heightened risks. Samsara data reveals that hard braking and speeding jump by about 20% during this period &#8211; behaviors that make crashes much more likely, especially when combined with distracted driving.<\/p>\n<p>\u201cWith heavy traffic and holiday congestion, understanding and managing safe driving behaviors is crucial,\u201d said Ingo Wiegand, VP of Product at Samsara. So how exactly are logistics companies prioritizing safety? We spoke with Goce Tusevski, General Manager of New Jersey\u2019s Globe Logistics, for his insights.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ladingcargo.com\/blog\/keeping-drivers-safe-this-holiday-season-and-beyond\/#Engaged_Drivers_Lower_Turnover\" >Engaged Drivers, Lower Turnover<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ladingcargo.com\/blog\/keeping-drivers-safe-this-holiday-season-and-beyond\/#Safer_Drivers_Reduced_Costs\" >Safer Drivers, Reduced Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ladingcargo.com\/blog\/keeping-drivers-safe-this-holiday-season-and-beyond\/#Key_Takeaway_Fleet_Safety_Pays_For_Itself\" >Key Takeaway: Fleet Safety Pays For Itself<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ladingcargo.com\/blog\/keeping-drivers-safe-this-holiday-season-and-beyond\/#Ongoing_Monitoring_of_Temporary_Initiatives\" >Ongoing Monitoring of Temporary Initiatives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ladingcargo.com\/blog\/keeping-drivers-safe-this-holiday-season-and-beyond\/#Building_a_Culture_of_Safety\" >Building a Culture of Safety<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ladingcargo.com\/blog\/keeping-drivers-safe-this-holiday-season-and-beyond\/#The_Road_Ahead\" >The Road Ahead<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Engaged_Drivers_Lower_Turnover\"><\/span>Engaged Drivers, Lower Turnover<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201cSafety comes first. Without it, growth isn&#8217;t possible,\u201d Tusevski emphasized. To enhance driver safety and expand operations, he partnered with Samsara for its cutting-edge innovations and driver-friendly app. The mobile experience management and virtual coaching features were big selling points, as they provide personalized support to drivers and make it easy for managers to scale coaching.<\/p>\n<p>\u201cAn app driver means fewer issues and calls to the office,\u201d Tusevski explained. \u201cCombined with AI-enabled solutions, it significantly improves road safety and driver satisfaction and retention.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Safer_Drivers_Reduced_Costs\"><\/span>Safer Drivers, Reduced Costs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>High-quality dash cams allow professional drivers to prove innocence in crashes caused by passenger cars. This protects drivers\u2019 careers and saves fleets from massive nuclear verdicts and insurance hikes.<\/p>\n<p>\u201cIt\u2019s presumed trucks are always at fault, but dash cams safeguard drivers\u2019 reputations and our finances,\u201d said Tusevski. Meanwhile, recognizing each driver\u2019s safety traits enables targeted coaching to instill a culture of safety. \u201cSince using Samsara, we get full visibility into driving behaviors to prevent problems. We&#8217;ve had zero at-fault accidents,\u201d he remarked.<\/p>\n<p>Insurers also leverage dash cams to accurately evaluate and reduce customer risk. &#8220;Safety improvements from Samsara data can earn discounts of 15-25%,&#8221; Wiegand explained.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaway_Fleet_Safety_Pays_For_Itself\"><\/span>Key Takeaway: Fleet Safety Pays For Itself<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What key learnings would Tusevski pass on about implementing fleet safety technology? \u201cOpt for an easy-to-use, innovative solution that integrates with existing systems,\u201d he advised. \u201cFor us, switching to Samsara absolutely paid for itself.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ongoing_Monitoring_of_Temporary_Initiatives\"><\/span>Ongoing Monitoring of Temporary Initiatives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Rather than short-term seasonal initiatives, ongoing monitoring and coaching is crucial for lasting safety gains. Samsara harnesses AI and data analytics to identify high-risk behaviors in real-time. It then delivers personalized in-cab alerts and coaching content to improve driving habits before they lead to incidents.<\/p>\n<p>\u201cAI enables proactive and tailored interventions, not reactive generalizations,\u201d said Wiegand. \u201cThis leads to sizable reductions in high-risk driving activities.&#8221; Globe Logistics experienced a 58% decrease in speeding and a 41% drop in harsh braking and acceleration incidents after rolling out Samsara\u2019s driver safety tools.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Building_a_Culture_of_Safety\"><\/span>Building a Culture of Safety<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>More than any single technology, a positive culture inspiring safe driving is key to protecting drivers. \u201cSafety is embedded in our day-to-day operations, from equipment checks to deliveries,\u201d Tusevski emphasized. \u201cDrivers know we care about their well-being on and off the road.\u201d<\/p>\n<p>Samsara helps reinforce productive attitudes and behaviors through its gamified driver challenges. \u201cFriendly competition motivates drivers to improve their driving habits,\u201d explained Wiegand. Globally, participants recorded 13% fewer safety events on average.<\/p>\n<p>Beyond rewarding good driving, Samsara enables non-punitive coaching leveraging AI and manager insights tailored to individual needs. \u201cThe focus is on progress over perfection,\u201d said Wiegand. According to Forbes, such positive reinforcement is up to six times more effective at eliciting lasting change.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Road_Ahead\"><\/span>The Road Ahead<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This coming holiday season &#8211; with vision AI for distracted driving on the horizon &#8211; presents an opportunity for even safer winter driving through the latest innovations. \u201cWe&#8217;re continuing to expand our AI portfolio to automatically detect dangerous situations and protect all road users,\u201d concluded Wiegand.<\/p>\n<p>With driver-centric solutions and cultivating productive attitudes surrounding safety, fleets can look forward to smoother travel ahead. \u201cThe future is bright,\u201d said Tusevski. \u201cOur partnerships with forward-thinking companies like Samsara mean continuous improvement.&#8221;<\/p>\n<p>By leveraging their expertise and resources, <strong><a href=\"https:\/\/ladingcargo.com\/\">Lading Logistics<\/a><\/strong> aims to provide efficient and reliable international shipping and logistics solutions for their clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The winter holidays usher in the most dangerous driving conditions of the year. With more vehicles on the road, tighter delivery deadlines, and an increase in impaired driving, truck drivers&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2213,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131],"tags":[],"class_list":["post-1407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keeping Drivers Safe This Holiday Season and Beyond<\/title>\n<meta name=\"description\" content=\"Globe Logistics shares how to keep drivers safe through the treacherous holiday season and beyond with the help of innovative fleet safety technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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