{"id":1327,"date":"2023-12-04T04:46:43","date_gmt":"2023-12-04T04:46:43","guid":{"rendered":"https:\/\/ladingcargo.com\/blog\/?p=1327"},"modified":"2025-01-10T10:01:23","modified_gmt":"2025-01-10T10:01:23","slug":"1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs","status":"publish","type":"post","link":"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/","title":{"rendered":"$1.2 Billion E-Commerce Firm Relocates From Austin to Houston Citing Infrastructure and Growth Needs"},"content":{"rendered":"<p>Cart.com, the Houston-founded e-commerce-as-a-service platform, has announced it will move its corporate headquarters back to its hometown after three years based in Austin, Texas. Founded in 2020 by Omar Tariq and Jim Jacobsen, Cart.com achieved \u201cunicorn\u201d status with a $1.2 billion valuation in June 2022. The rapidly expanding company cites Houston\u2019s talent pool, business mix, and unparalleled connectivity as underpinning the relocation.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/#Rapid_Growth_Drives_Move_Back_to_Houston_Roots\" >Rapid Growth Drives Move Back to Houston Roots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/#Houstons_Logistics_Strength_Further_Fuels_E-Commerce_Operations\" >Houston&#8217;s Logistics Strength Further Fuels E-Commerce Operations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/#E-Commerce_Outlook_Remains_Strong_Post-Holiday_Season\" >E-Commerce Outlook Remains Strong Post-Holiday Season<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/#Cartcom_Growth_Attracts_the_Attention_of_Investors_and_Rivals\" >Cart.com Growth Attracts the Attention of Investors and Rivals<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Rapid_Growth_Drives_Move_Back_to_Houston_Roots\"><\/span>Rapid Growth Drives Move Back to Houston Roots<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In just over two years since launching, Cart.com has seen 900% revenue growth and expanded its national fulfillment network footprint by the same percentage. The company now supports over $8 billion in gross merchandise value and has over 6,000 merchant brands using its integrated commerce solutions.<\/p>\n<p>Cart.com\u2019s initial relocation from Houston to Austin in late 2020 aimed to tap into tech talent and software engineers during the direct-to-consumer e-commerce boom catalyzed by the pandemic. With that goal met, evolving business needs and breakneck growth have shifted the company\u2019s requirements today.<\/p>\n<p>As Cart.com continues rapid expansion across channels, operational areas like human resources, finance, accounting and legal have moved up as priorities. Houston provides a much deeper talent pool to build out these capabilities at scale, given its standing as a major corporate hub and the fourth largest U.S. city. The relocation also facilitates improved connectivity among Cart.com\u2019s seven corporate offices globally and 14 distribution centers domestically.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Houstons_Logistics_Strength_Further_Fuels_E-Commerce_Operations\"><\/span>Houston&#8217;s Logistics Strength Further Fuels E-Commerce Operations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In addition to the greater availability of seasoned operational talent, Houston\u2019s infrastructure provides advantages as Cart.com grows its logistics footprint. With two major international airports and its position as a top five U.S. container port, interconnectivity from Houston for both personnel and products is unmatched.<\/p>\n<p>The sophistication of Houston\u2019s logistics ecosystem will benefit Cart.com as its business mix shifts upmarket. The company has continued to expand its customer base, now serving major retailers, other enterprise merchants and government agencies in addition to small e-commerce businesses. Officials cited how Houston\u2019s status as a global trade hub will be \u201cincreasingly valuable\u201d as Cart.com\u2019s own logistics operations see rapid growth.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"E-Commerce_Outlook_Remains_Strong_Post-Holiday_Season\"><\/span>E-Commerce Outlook Remains Strong Post-Holiday Season<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Early data from Cart.com\u2019s retail network shows e-commerce demand is sustaining its pandemic-induced gains. On average, retailers leveraging Cart.com\u2019s integrated solutions beat their Black Friday and Cyber Monday projections by 28%. The top five brands doubled year-over-year sales during this critical holiday weekend.<\/p>\n<p>The strong post-holiday outlook builds on supply chain concerns failing to severely dampen consumers\u2019 shifting preferences for online shopping. With solid holiday sales momentum carrying forward, analysts see total U.S. e-commerce sales expanding to over $1 trillion in 2023. Cart.com appears well positioned to ride this macro wave given its differentiated digital commerce capabilities. The company has stated its network handled the holiday order influx smoothly, pointing to its technological strengths.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cartcom_Growth_Attracts_the_Attention_of_Investors_and_Rivals\"><\/span>Cart.com Growth Attracts the Attention of Investors and Rivals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The burgeoning e-commerce enabler has attracted over $400 million in funding from venture capitalists since 2020, in addition to its swelling revenue. Major competitors have taken notice of Cart.com\u2019s success, with Shopify unveiling a financing program aimed at challenging the company in supporting merchants across channels.<\/p>\n<p>But for now, Cart.com remains focused on its internal expansion goals. Its relocation back to fast-growing Houston provides proximity to a strengthened logistics infrastructure and talent that will support the next stage of hypergrowth. With the broader e-commerce market outlook remaining highly favorable, expect Cart.com\u2019s meteoric rise to continue as it cements its headquarters in a city primed for innovation.<\/p>\n<p>By leveraging their expertise and resources,\u00a0<strong><a href=\"https:\/\/ladingcargo.com\/\">Lading Logistics<\/a><\/strong>\u00a0aims to provide efficient and reliable international shipping and logistics solutions for their clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cart.com, the Houston-founded e-commerce-as-a-service platform, has announced it will move its corporate headquarters back to its hometown after three years based in Austin, Texas. Founded in 2020 by Omar Tariq&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2234,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131],"tags":[],"class_list":["post-1327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>$1.2 Billion E-Commerce Firm<\/title>\n<meta name=\"description\" content=\"E-commerce unicorn Cart.com relocates HQ back to Houston for talent, infrastructure, and logistics strength enabling further high growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"$1.2 Billion E-Commerce Firm\" \/>\n<meta property=\"og:description\" content=\"E-commerce unicorn Cart.com relocates HQ back to Houston for talent, infrastructure, and logistics strength enabling further high growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/\" \/>\n<meta property=\"og:site_name\" content=\"Lading Logistics\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-04T04:46:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-10T10:01:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ladingcargo.com\/blog\/wp-content\/uploads\/2023\/12\/1.2-Billion-E-Commerce-Firm-Relocates-From-Austin-to-Houston-Citing-Infrastructure-and-Growth-Needs.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Lading Logistics\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lading Logistics\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/\"},\"author\":{\"name\":\"Lading Logistics\",\"@id\":\"https:\/\/ladingcargo.com\/blog\/#\/schema\/person\/87a045829babf2fe3bc14f3a9cb24712\"},\"headline\":\"$1.2 Billion E-Commerce Firm Relocates From Austin to Houston Citing Infrastructure and Growth Needs\",\"datePublished\":\"2023-12-04T04:46:43+00:00\",\"dateModified\":\"2025-01-10T10:01:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/\"},\"wordCount\":628,\"publisher\":{\"@id\":\"https:\/\/ladingcargo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ladingcargo.com\/blog\/wp-content\/uploads\/2023\/12\/1.2-Billion-E-Commerce-Firm-Relocates-From-Austin-to-Houston-Citing-Infrastructure-and-Growth-Needs.webp\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/\",\"url\":\"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/\",\"name\":\"$1.2 Billion E-Commerce Firm\",\"isPartOf\":{\"@id\":\"https:\/\/ladingcargo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ladingcargo.com\/blog\/wp-content\/uploads\/2023\/12\/1.2-Billion-E-Commerce-Firm-Relocates-From-Austin-to-Houston-Citing-Infrastructure-and-Growth-Needs.webp\",\"datePublished\":\"2023-12-04T04:46:43+00:00\",\"dateModified\":\"2025-01-10T10:01:23+00:00\",\"description\":\"E-commerce unicorn Cart.com relocates HQ back to Houston for talent, infrastructure, and logistics strength enabling further high growth.\",\"breadcrumb\":{\"@id\":\"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/#primaryimage\",\"url\":\"https:\/\/ladingcargo.com\/blog\/wp-content\/uploads\/2023\/12\/1.2-Billion-E-Commerce-Firm-Relocates-From-Austin-to-Houston-Citing-Infrastructure-and-Growth-Needs.webp\",\"contentUrl\":\"https:\/\/ladingcargo.com\/blog\/wp-content\/uploads\/2023\/12\/1.2-Billion-E-Commerce-Firm-Relocates-From-Austin-to-Houston-Citing-Infrastructure-and-Growth-Needs.webp\",\"width\":1200,\"height\":628,\"caption\":\"$1.2 Billion E-Commerce Firm Relocates From Austin to Houston Citing Infrastructure and Growth Needs\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ladingcargo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"$1.2 Billion E-Commerce Firm Relocates From Austin to Houston Citing Infrastructure and Growth Needs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ladingcargo.com\/blog\/#website\",\"url\":\"https:\/\/ladingcargo.com\/blog\/\",\"name\":\"Lading Logistics\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/ladingcargo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ladingcargo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ladingcargo.com\/blog\/#organization\",\"name\":\"Lading Logistics\",\"url\":\"https:\/\/ladingcargo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ladingcargo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ladingcargo.com\/blog\/wp-content\/uploads\/2025\/11\/lading-cargo.jpg\",\"contentUrl\":\"https:\/\/ladingcargo.com\/blog\/wp-content\/uploads\/2025\/11\/lading-cargo.jpg\",\"width\":432,\"height\":242,\"caption\":\"Lading Logistics\"},\"image\":{\"@id\":\"https:\/\/ladingcargo.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ladingcargo.com\/blog\/#\/schema\/person\/87a045829babf2fe3bc14f3a9cb24712\",\"name\":\"Lading Logistics\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d720270f99859f5d3166c9d0682e4c159dab64483c1ff3206b0fa09774834d85?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d720270f99859f5d3166c9d0682e4c159dab64483c1ff3206b0fa09774834d85?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d720270f99859f5d3166c9d0682e4c159dab64483c1ff3206b0fa09774834d85?s=96&d=mm&r=g\",\"caption\":\"Lading Logistics\"},\"sameAs\":[\"http:\/\/www.ladingcargo.com\/blog\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"$1.2 Billion E-Commerce Firm","description":"E-commerce unicorn Cart.com relocates HQ back to Houston for talent, infrastructure, and logistics strength enabling further high growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/","og_locale":"en_US","og_type":"article","og_title":"$1.2 Billion E-Commerce Firm","og_description":"E-commerce unicorn Cart.com relocates HQ back to Houston for talent, infrastructure, and logistics strength enabling further high growth.","og_url":"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/","og_site_name":"Lading Logistics","article_published_time":"2023-12-04T04:46:43+00:00","article_modified_time":"2025-01-10T10:01:23+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/ladingcargo.com\/blog\/wp-content\/uploads\/2023\/12\/1.2-Billion-E-Commerce-Firm-Relocates-From-Austin-to-Houston-Citing-Infrastructure-and-Growth-Needs.webp","type":"image\/webp"}],"author":"Lading Logistics","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lading Logistics","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/#article","isPartOf":{"@id":"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/"},"author":{"name":"Lading Logistics","@id":"https:\/\/ladingcargo.com\/blog\/#\/schema\/person\/87a045829babf2fe3bc14f3a9cb24712"},"headline":"$1.2 Billion E-Commerce Firm Relocates From Austin to Houston Citing Infrastructure and Growth Needs","datePublished":"2023-12-04T04:46:43+00:00","dateModified":"2025-01-10T10:01:23+00:00","mainEntityOfPage":{"@id":"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/"},"wordCount":628,"publisher":{"@id":"https:\/\/ladingcargo.com\/blog\/#organization"},"image":{"@id":"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/#primaryimage"},"thumbnailUrl":"https:\/\/ladingcargo.com\/blog\/wp-content\/uploads\/2023\/12\/1.2-Billion-E-Commerce-Firm-Relocates-From-Austin-to-Houston-Citing-Infrastructure-and-Growth-Needs.webp","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/","url":"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/","name":"$1.2 Billion E-Commerce Firm","isPartOf":{"@id":"https:\/\/ladingcargo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/#primaryimage"},"image":{"@id":"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/#primaryimage"},"thumbnailUrl":"https:\/\/ladingcargo.com\/blog\/wp-content\/uploads\/2023\/12\/1.2-Billion-E-Commerce-Firm-Relocates-From-Austin-to-Houston-Citing-Infrastructure-and-Growth-Needs.webp","datePublished":"2023-12-04T04:46:43+00:00","dateModified":"2025-01-10T10:01:23+00:00","description":"E-commerce unicorn Cart.com relocates HQ back to Houston for talent, infrastructure, and logistics strength enabling further high growth.","breadcrumb":{"@id":"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/#primaryimage","url":"https:\/\/ladingcargo.com\/blog\/wp-content\/uploads\/2023\/12\/1.2-Billion-E-Commerce-Firm-Relocates-From-Austin-to-Houston-Citing-Infrastructure-and-Growth-Needs.webp","contentUrl":"https:\/\/ladingcargo.com\/blog\/wp-content\/uploads\/2023\/12\/1.2-Billion-E-Commerce-Firm-Relocates-From-Austin-to-Houston-Citing-Infrastructure-and-Growth-Needs.webp","width":1200,"height":628,"caption":"$1.2 Billion E-Commerce Firm Relocates From Austin to Houston Citing Infrastructure and Growth Needs"},{"@type":"BreadcrumbList","@id":"https:\/\/ladingcargo.com\/blog\/1-2-billion-e-commerce-firm-relocates-from-austin-to-houston-citing-infrastructure-and-growth-needs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ladingcargo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"$1.2 Billion E-Commerce Firm Relocates From Austin to Houston Citing Infrastructure and Growth Needs"}]},{"@type":"WebSite","@id":"https:\/\/ladingcargo.com\/blog\/#website","url":"https:\/\/ladingcargo.com\/blog\/","name":"Lading Logistics","description":"","publisher":{"@id":"https:\/\/ladingcargo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ladingcargo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ladingcargo.com\/blog\/#organization","name":"Lading Logistics","url":"https:\/\/ladingcargo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ladingcargo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ladingcargo.com\/blog\/wp-content\/uploads\/2025\/11\/lading-cargo.jpg","contentUrl":"https:\/\/ladingcargo.com\/blog\/wp-content\/uploads\/2025\/11\/lading-cargo.jpg","width":432,"height":242,"caption":"Lading Logistics"},"image":{"@id":"https:\/\/ladingcargo.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ladingcargo.com\/blog\/#\/schema\/person\/87a045829babf2fe3bc14f3a9cb24712","name":"Lading Logistics","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d720270f99859f5d3166c9d0682e4c159dab64483c1ff3206b0fa09774834d85?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d720270f99859f5d3166c9d0682e4c159dab64483c1ff3206b0fa09774834d85?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d720270f99859f5d3166c9d0682e4c159dab64483c1ff3206b0fa09774834d85?s=96&d=mm&r=g","caption":"Lading Logistics"},"sameAs":["http:\/\/www.ladingcargo.com\/blog\/"]}]}},"_links":{"self":[{"href":"https:\/\/ladingcargo.com\/blog\/wp-json\/wp\/v2\/posts\/1327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ladingcargo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ladingcargo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ladingcargo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ladingcargo.com\/blog\/wp-json\/wp\/v2\/comments?post=1327"}],"version-history":[{"count":1,"href":"https:\/\/ladingcargo.com\/blog\/wp-json\/wp\/v2\/posts\/1327\/revisions"}],"predecessor-version":[{"id":1329,"href":"https:\/\/ladingcargo.com\/blog\/wp-json\/wp\/v2\/posts\/1327\/revisions\/1329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ladingcargo.com\/blog\/wp-json\/wp\/v2\/media\/2234"}],"wp:attachment":[{"href":"https:\/\/ladingcargo.com\/blog\/wp-json\/wp\/v2\/media?parent=1327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ladingcargo.com\/blog\/wp-json\/wp\/v2\/categories?post=1327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ladingcargo.com\/blog\/wp-json\/wp\/v2\/tags?post=1327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}