Demand Rises as Supply Falls

Trucking Collision Course in 2024: Demand Rises as Supply Falls

Closing Gap Suggests Market Rebound

After years of oversupply and weak demand, data indicates the trucking market could be poised for a rebound in 2024. Tender volumes climbed over 10% year-over-year in December, reflecting steady growth in economic activity. Meanwhile, new trucking companies obtained operating authorities at an unprecedented rate in 2020-2021, flooding the market with excess capacity. But that growth is now reversing at a historic pace, according to industry data.

As supply trends closer to demand, analysts forecast the transportation pricing outlook will strengthen next year. Respondents to the Logistics Managers’ Index even project a sharp swing from contraction to expansion in rates. This likely spells good news for carriers, but shifting capacity dynamics also raise risks for shippers.

Inventories Rebalanced, Consumption Still Resilient

What’s driving the pickup in shipping volumes? After excessive pandemic-era stockpiling, inventory levels are now better optimized, notes Zac Rogers, a supply chain expert at Colorado State University. That helps unleash some pent-up logistics demand.

Meanwhile consumer spending remains remarkably resilient despite economic uncertainties. In the words of FreightWaves’ Chief Economist Anthony Smith: “Never bet against the American consumer.”

So although truckload activity remains well below pandemic highs, the steady rebound suggests the market has likely seen its nadir. Tender rejections by carriers are also trending up, indicating tightening capacity.

Rapid Capacity Correction Underway

At the same time, the supply-demand balance is undergoing a structural shift. 2020 and 2021 will see a flood of new trucking companies enter the market, lured by temporary pandemic windfalls. But sparse profits have since flushed out these undercapitalized operators.

Industry data shows new trucking authorities are being issued at the fastest decline in over 13 years. And even experienced carriers feel the strain of this prolonged freight slump. So shippers counting on a perpetual capacity glut could face a risky wake-up call in 2024.

Ongoing Risks Remain

To be sure, uncertainties still abound around consumer spending and inventory dynamics heading into a possible recession. Any economic slowdown could dampen freight demand.

And the flood of recent trucking bankruptcies has not fully cleared excess capacity yet. Small carriers fight to retain drivers amid inflated wages. Plus, larger fleets ordered new equipment en masse during the boom years that has not been fully absorbed.

Market Equilibrium is Approaching

Yet in the end, the laws of economics tend to prevail. Imbalances in trucking capacity and freight rates seem to be self-correcting toward more sustainable levels.

But this also means some operators must first weather the storm. Overzealous capacity growth during temporary dislocations has now led to a painful shakeout across the transport sector.

Such are the unavoidable ebbs and flows of market cycles. Yet with both supply and demand trends pointing toward convergence in 2024, the data suggests calmer seas and steadier sailing may await next year.

Cautious Optimism Amid Continued Turbulence

In all, the market gyrations likely aren’t over yet in the near term. Unforeseen shocks could still roil the economy and freight flows. But indicators point to the recovery now gathering momentum after years of turbulence. So while risks still abound, there’s reason for cautious optimism that the storm may pass in 2024.

By leveraging their expertise and resources, Lading Logistics aims to provide efficient and reliable international shipping and logistics solutions for their clients.